• The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit.
  • Throughout the years, New Balance has maintained the same principles it was founded upon: extensive width sizing, a commitment to domestic manufacturing, and leadership in technological innovation. In 2004 Vepa Group signed an agreement with New Balance and opened the very first New Balance store in Istanbul.
  • In December 2005, Vepa was awarded as the "EMEA distributor of the year" because of the new retail store concept. In April 2010 New Balance has opened its ninth store in Beyoglu, Istanbul.