Diadora was founded in 1948,Venice and in a short time it became one of the most popular sport brand in Italy. Lir, the financier of the Moretti Polegato family, and a key shareholder of Geox, signed an agreement to purchase Diadora, with the aim of enhancing the brand’s enormous worldwide production. Enrico Moretti Polegato is the new president of the company.

Diadora was founded as an artisan’s laboratory for making mountain boots but after gained great succes in mountain boots,tennis shoes and especially in football.In tennis with Björn Borg,in football with Roberto Baggio and Giuseppe Tottie became a worldwide company.For Diadora style and sports performance are the key words to its growth.

With over 65 years experience, Diadora came to Turkey in 2015 with Vepa Group.

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